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Expert's Opinion

Digital Presses: Helping Small Brands Think Big

HP's Dave Prezzano discusses digital press trends driving small businesses’ product runs and personalization for consumers.

By: Dave Prezzano

VP and GM, Americas Graphics Solutions, HP Inc.

When the NFL season kicked off last year, Bud Light aired a humorous television commercial poking fun at a mysterious beverage called an “autumnal mead.” The ad featured a king strolling into a pub and declaring, “Bud Lights for everyone!” When one patron said he would prefer a malty and full-bodied mead, the annoyed king sent him to the stockade. The ad closed with the tagline, “Bud Light: For the Many, Not the Few.” The not-so-subtle implication of this well-crafted ad? That premium, small-b...

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